GM letting workers hand out employee pricing

Filed under: Car Buying, Marketing/Advertising, GM
General Motors ended its Employee Discount for Everyone bonanza at the beginning of October, but it shouldn't be too hard to get a GM vehicle for the price employees pay thanks to a new initiative meant to goose the automaker's sales during this downturn. As it's done a few times in the past, GM is allowing each of its workers to bestow the gift of employee pricing to two additional persons of their choice. With sales painfully low, this move should come as a surprise to no one. Plus, these tactics work, to a degree, as the General's sales figure...

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